15 Best Hootsuite Alternatives For Social Media Management in 2024
Hootsuite is undoubtedly one of the most popular social media management tools. But it’s not the only option out there.
In this post, we’ll compare 15 top Hootsuite alternatives in 2024 for saving time and streamlining social media marketing efforts.
Why Consider Best Hootsuite Alternatives Tools?
Here are some of the most common reasons social media managers look beyond just relying on Hootsuite:
- Cost – Hootsuite pricing starts at $23/month for up to 10 social profiles. Many alternatives cost less.
- Features– Alternative tools sometimes offer capabilities missing in Hootsuite like better analytics or video optimization.
- User Experience– Some find Hootsuite’s interface outdated or hard to use compared to slicker alternatives.
- Support– Users have complained about the decline in Hootsuite’s customer service as they grew. Alternatives often provide faster, more personalized support.
- Brand Safety– Relying solely on one platform poses risks if they have an outage. Having backup options ensures your social presence remains uninterrupted.
Top 15 Hootsuite Alternatives In 2024
Based on capabilities, cost, reviews, and ease of use, here are the best Hootsuite alternatives platforms:
1. Sprout Social
Sprout Social is the leading Hootsuite alternative for an integrated social media management experience.
Key Features:
- Comprehensive social inbox and scheduling
- Social CRM and profile management
- Responsive mobile apps
- Powerful analytics dashboards
- Collaboration tools
Pricing:
- Standard: $99/month up to 5 profiles
- Advanced: $149/month up to 10 profiles
- Premium: $249/month up to 15 profiles
2. Agorapulse
Agorapulse focuses on streamlined social media management and monitoring.
Key Features:
- Unified social inbox
- Multi-profile scheduling and posting
- Queue management and bulk actions
- Powerful search and filters
- Audience engagement analytics
Pricing:
- Starter: $49/month for up to 6 profiles
- Team: $99/month for up to 12 profiles
- Agency: $199/month, unlimited profiles
3. Sendible
Sendible offers a social inbox and scheduling built for collaboration.
Key Features:
- Team workflow features
- Real-time social listening feed
- Schedule and automate posts
- UTM link tracking
- Reports focused on conversions
Pricing:
- Starter: $29/month 2 users
- Advanced: $49/month 4 users
- Pro: $99/month 8 users
4. SocialPilot
SocialPilot focuses on saving time managing multiple social media accounts.
Key Features:
- Unified inbox saves 230+ hours
- Advanced analytics dashboard
- Calendar view for scheduling
- Collaboration tools
- Unlimited users and social profiles
Pricing:
- $25/month per profile
- Free 7-day trial
5. Buffer
Buffer pioneered social media scheduling and queue management.
Key Features:
- Schedule posts and stories
- Analyze engagement and best times
- Unified mobile app
- Browser extensions for scheduling
- Team collaboration tools
Pricing:
- Free for 3 profiles
- Premium: $5/month per profile
- Business: $10/month per profile
6. Coschedule (CoSchedule)
CoSchedule focuses on marketers with calendar-based scheduling and SEO optimization.
Key Features:
- Calendar scheduling
- Google Analytics integration
- Headline analyzer
- Collaboration tools
- Customizable team workflows
Pricing:
- Free for 1 user
- Pro: $9.50/month
- Growth: $49/month
- Scale: $99/month
7. MeetEdgar
MeetEdgar provides a unique recycling scheduling system to revive old posts.
Key Features:
- Schedule and recycle posts
- Social media calendar
- Draft and collaborate on content
- Library of shareable content
- Cross-platform posting
Pricing:
- Starter: $49/month
- Standard: $99/month
- Professional: $249/month
8. SocialBee
SocialBee specializes in creating responsive visual social media content.
Key Features:
- Visual social content design
- Automate post recycling
- Campaigns with assigned team members
- Approval workflow and permissions
- Analytics tracking engagements
Pricing:
- Agency: Custom quote
- Business: Custom quote
- Teams: Starts at $25/month
9. Loomly
Loomly provides an all-in-one media design and scheduling platform.
Key Features:
- Visual social content creation
- Design video clips and carousels
- Approval workflows and tracking
- Recycle and repurpose content
- Advanced analytics reporting
Pricing:
- Starter: $16/month per profile
- Team: $40/month 4 profiles
- Agency: $80/month 8 profiles
10. Iconosquare
Iconosquare focuses specifically on managing Instagram.
Key Features:
- Schedule and analyze Instagram content
- Track analytics and engagement
- Manage multiple Instagram accounts
- Monitor campaigns and hashtags
- Auto-publish from desktop
Pricing:
- Pro: $9.99/month
- Business: $49.99/month
- Agency: $99.99/month
11. Crowdfire
Crowdfire aims to grow social followers, engagement, and traffic.
Key Features:
- Follow/unfollow for audience growth
- Discover content and influencers
- Curate content into streams
- Schedule posts
- Analytics to optimize efforts
Pricing:
- Free with limited features
- Premium: $10/month
- Business: $49/month
12. Quintly
Quintly focuses on in-depth social media analytics and benchmarking.
Key Features:
- Real-time analytics dashboard
- Track performance and engagement
- Compare metrics across profiles
- Customizable reports and charts
- Data exports to share
Pricing:
- Starter: $59/month
- Standard: $179/month
- Premium: $559/month
13. Social Accounts
Social Accounts simplify switching between social media profiles quickly.
Key Features:
- Add unlimited social accounts
- Quick account switching
- Posting and analytics for each
- Unified news feeds
- Collaboration tools
Pricing:
- Free version with limited features
- Growth: $12.50/month
- Scale: $49.50/month
14. Later
Later focuses on effortless visual social content curation and scheduling.
Key Features:
- Visual content aggregation
- Auto-schedule posts
- Campaign calendar view
- Curate with #hashtags
- Repost best content
Pricing:
- Free for one profile
- Premium: $9/month for 3 profiles
- Business: $19/month for 10 profiles
15. Tailwind
Tailwind powers Pinterest marketing through curation tools and scheduling.
Key Features:
- Create visual pin-scheduling campaigns
- Auto-schedule pins from keyword searches
- Repin top-performing content
- Analyze pin impressions and engagement
- Browser extension to pin from the web
Pricing:
- Foundation: $9.99/month
- Team: $19.99/month
- Agency: $49.99/month
Key Takeaways
The social media tools above represent well-rounded alternatives covering various specialized capabilities compared to Hootsuite.
When evaluating options, narrow your focus by identifying must-have platform features based on your social marketing objectives and team needs.
Most offer free trials to test-driving platforms using your actual accounts before committing. Take advantage of risk-free trials to gauge day-to-day usability.
While Hootsuite deserves its popularity, expanding beyond just one platform opens up more specialized capabilities while minimizing the risk of disruption.
Have you discovered any other excellent Hootsuite alternatives worth considering? Share your recommendations below!
